Based outside of Chicago, Illinois, Hoyt Publishing Company was founded in 1988 by publishing executive Peter Hoyt. That year, the company’s first magazine, P-O-P Times debuted, delivering news, insights and trends to the in-store marketing community.

The following decade saw the new publishing company grow and expand significantly. In addition to taking on new custom publishing projects in the home furnishings field, the company focused on leveraging its growing expertise in the point-of-purchase industry by expanding its offerings to include tradeshows, industry networking events and educational programming. Introduced in 1992 and held annually in Chicago, The P-O-P Show grew to offer hundreds of exhibitors an opportunity to connect with thousands of in-store buyers. In 1994, the company also launched a first-of-its kind trade publication for the supply side of the in-store business, P-O-P Design. By 1999, the success of the two publications and The P-O-P Show in Chicago gave birth to the debut of The P-O-P Show/New York.

In addition to the company’s two flagship conventions, Hoyt Publishing introduced an innovative display competition called the Design of the Times Awards in 1993 and the industry’s only major charity event, the Women in P-O-P Benefit to Fight Breast Cancer in 1996. Both have grown into popular events widely attended each year by the industry’s best and brightest stars.

At the same time that its role within the in-store industry was exploding, Hoyt Publishing leveraged its growing experience in the home furnishings marketplace to launch a new monthly trade journal, Home Décor Buyer. Since its inception in 2000, Home Décor Buyer has become a leading source of products, information and trend data for retailers in the field of home furnishings and decorative accessories, winning several editorial awards along the way. The success of the magazine has led to the 2006 launch of Find It!, an innovative, web-based product search engine designed to more efficiently connect retailers and manufacturers of home décor goods.

Since 2000, the company has continued to innovate and grow as a media and education provider. In 2002, Hoyt Publishing launched the In-Store Marketing Summit, a best-in-class educational forum for leaders in the in-store field. And it quickly followed up that endeavor with the debut of The P-O-P Senior Executive Congress, a C-level leadership conference for senior managers of the country’s top in-store suppliers.

Perhaps Hoyt Publishing’s most innovative business effort came in 2003 when it boldly launched the In-Store Marketing Institute, a membership-based organization dedicated to advancing the effectiveness and understanding of in-store marketing. Serving as the umbrella organization through which all of its in-store properties are produced, the Institute offers a rich pool of resources unavailable through any other industry association. In providing brand marketers, retailers, agencies and others access to the world’s most comprehensive database of in-store knowledge, the Institute has grown rapidly in just a few years, amassing hundreds of member companies across dozens of industries. In 2005, under the Institute banner, The P-O-P Show/Chicago officially became the In-Store Marketing Expo.

Today, Hoyt Publishing Company is a multifaceted business-to-business media enterprise positioned for growth. Through an unwavering commitment to its mission of delivering reliable, accurate and practical business information across multiple platforms, Hoyt Publishing has established a place among the industry leaders in each market it serves. The people who work at Hoyt Publishing are proud of the company’s proven track record and look forward to an even more promising future.