Trade Association



The centerpiece of Hoyt Publishing’s service to the in-store marketing industry is its fast-growing association, the In-Store Marketing Institute.

As the umbrella organization under which all of Hoyt Publishing’s in-store marketing properties are branded, the Institute exists to enhance the work lives and businesses of brand marketers, retailers, agencies and suppliers through research, education, networking, publications and tradeshows designed to further the understanding, acceptance and effectiveness of in-store marketing.

While supporting the advancement and growth of the industry, all Institute members enjoy valuable benefits including exclusive access to a first-of-its-kind data-driven website, educational and networking discounts, monthly newsletters and more.